Performance overview
Sep 16 – Oct 13 · compared with the preceding 28 days
Sessions
491.6K
3.6%vs. prior 28 days
Active users
382.4K
4.0%vs. prior 28 days
Conversion rate
2.46%
7.5%vs. prior 28 days
Bounce rate
42.3%
1.2%vs. prior 28 days
Traffic over time
Sessions and active users per day. Both are counts on one scale — never two axes.
- Sessions
- Users
Right now
Active users in the last 30 minutes
89
active users
- United States26
- Germany10
- United Kingdom9
What changed, and why
Written from the same figures the charts read — every claim opens to its evidence.
Generated from this period’s data · Oct 13, 06:00 UTC
4 findingsSessions are down 3.6% on the previous period
Watch491,640 sessions against 509,837 in the preceding 28 days. Organic Search carried most of the movement and now accounts for 37.0% of all sessions. The weekday-to-weekend ratio is unchanged, so the shift is in volume rather than in who is visiting — and the two-day collection gap below accounts for part of the shortfall.
A two-day collection gap is suppressing the trend line
Needs attentionSessions fell roughly 23% across 2026-09-30 – 2026-10-01 with no matching drop in server-side conversions — the signature of lost client-side collection rather than lost traffic. Treat comparisons that span those two days as understated; the underlying trend is intact on either side of the gap.
Email converts at 5.0% — 2.4× paid search
On trackEmail delivers 8.9% of sessions but 18.3% of conversions. Paid search is the mirror image: 10.7% of sessions for 9.2% of conversions. Blended conversion rate is 2.46%, up 7.5% period over period.
A quarter of signups never verify their email
WatchOf everyone who starts signup, 26% never verify their address. The pricing page still loses more people in absolute terms, but that drop is qualification; this one is friction. Recovering a quarter of them would add roughly 1,062 paid conversions over this period at current downstream rates.
Acquisition channels
Where sessions come from, and how the mix has shifted across the window.
Sessions by channel
Share of sessions over time
- Organic Search
- Direct
- Paid Search
- Social
- Referral
- Affiliates
Conversion funnel
Session → paid account, for the selected window.
- Session started491,640
- Viewed pricingbiggest drop155,85031.7%
335,790 dropped off · 31.70% of all sessions
- Started signup64,21041.2%
91,640 dropped off · 13.06% of all sessions
- Verified email47,38773.8%
16,823 dropped off · 9.64% of all sessions
- Completed onboarding30,84965.1%
16,538 dropped off · 6.27% of all sessions
- Converted to paid11,96938.8%
18,880 dropped off · 2.43% of all sessions
Retention by signup cohort
Share of each week’s new users still active in later weeks.
| Cohort | Users | W0 | W1 | W2 | W3 | W4 | W5 | W6 | W7 |
|---|---|---|---|---|---|---|---|---|---|
| Aug 19 | 43,567 | 100% | 61% | 53% | 44% | 40% | 40% | 34% | 33% |
| Aug 26 | 52,242 | 100% | 64% | 52% | 44% | 42% | 37% | 36% | |
| Sep 2 | 43,747 | 100% | 65% | 51% | 43% | 40% | 41% | ||
| Sep 9 | 45,515 | 100% | 70% | 52% | 45% | 42% | |||
| Sep 16 | 45,912 | 100% | 65% | 49% | 47% | ||||
| Sep 23 | 46,830 | 100% | 67% | 53% | |||||
| Sep 30 | 42,808 | 100% | 70% | ||||||
| Oct 7 | 45,198 | 100% |
Top pages
Sort by any column. Change is against the preceding period.
| Page | Change | ||||
|---|---|---|---|---|---|
| Home/ | 279,340 | 149.7K | 2m 43s | 52% | 3.6% |
| Pricing/pricing | 161,562 | 83.5K | 1m 05s | 24% | 10.7% |
| Product — Insights/product/insights | 128,277 | 66.3K | 1m 55s | 41% | 15.0% |
| Attribution models in 2026/blog/attribution-models-2026 | 127,666 | 60.1K | 2m 13s | 32% | 0.2% |
| Docs — Quickstart/docs/quickstart | 120,267 | 64.5K | 1m 19s | 13% | 2.0% |
| Product — Dashboards/product/dashboards | 94,993 | 49.6K | 1m 29s | 56% | 7.6% |
| Server-side tagging, honestly/blog/server-side-tagging | 79,865 | 40.2K | 1m 06s | 22% | 7.0% |
| Integrations/integrations | 78,356 | 40.9K | 1m 25s | 27% | 1.8% |
| Create account/signup | 69,271 | 38.1K | 2m 44s | 56% | 12.3% |
| Case study — Northwind/customers/northwind | 60,797 | 31.7K | 2m 31s | 33% | 1.1% |
| Docs — Events API/docs/api/events | 52,715 | 28.6K | 3m 33s | 23% | 6.0% |
| Changelog/changelog | 40,703 | 21.4K | 1m 46s | 39% | 7.5% |
Audience
Where sessions originate, and what they browse on.
Top countries
- 141.8KUnited States2.58% CVR
- 57.3KGermany2.55% CVR
- 47.6KUnited Kingdom2.67% CVR
- 40.7KNetherlands3.10% CVR
- 33.6KFrance2.26% CVR
- 30.0KCanada2.68% CVR
- 29.1KIndia1.03% CVR
- 20.8KAustralia2.56% CVR
Device category
- Desktop44.1%3.29% CVR
- Mobile51.3%1.75% CVR
- Tablet4.6%2.16% CVR